In order to build brand loyalty within its younger and more active target segment, a lifestyle-oriented accessories catalog was designed for Mercedes-Benz dealerships. Accessories were organized and featured in one of three stories as told by idealized target customers. By positioning these Mercedes-Benz products in realistic scenarios, customers could see an aspirational and attainable way the brand could help them live a more fulfilling lifestyle. With luxury at the core of the Mercedes-Benz brand, a meticulously printed perfect-bound book was produced to both build brand image and entice sales.
In the heart of Minneapolis, the landmark Dayton’s property was being redeveloped. During the reconstruction, roughly 300 linear feet of the buildings well-traveled second-floor Skyway would have temporary white walls. Inspired by George Dayton’s original window displays, graphic panels were designed and featured mock window displays and quotes from luminary Minneapolitans. The trompe l’oeil scenes highlighted coming amenities and generated community excitement with a renewed sense of civic pride in the building. Media coverage quickly expanded the news, and pedestrian traffic found a few share-worthy scenes.
Allstate tasked Leo Burnett with creating an advertising campaign that moved consumers from dismissing insurance as passive to making them feel part of something different and more human.
The collateral system was developed to activate Allstate agents and arm them with the consumer-facing tools that would extend the campaign into the sale. Posters, postcards, table tents, window clings and even door mats, all signaled to agents and consumers that it was good to be IN.
Who’s not game for helping a good local cause? YWLCS, an all-girls charter school in Chicago, asked for a year-end giving campaign. #OurGirls became a social media rallying cry that was used to highlight the aspirations of students to create a personalized, future-focused appeal for donations. A holiday card was also created and strategically mailed to key individuals. The exhibited character of the girls helped make the appeal both personal and sincere.
Consumer research consistently rated the Carr’s cracker brand among the most premium in its category. But what about a space somewhere just below that? Say, something you might put out for a Super Bowl party? Enter Monterey Crackers. Cues of tangy ingredients and a hint of California make this cracker a more laid-back cousin in the Carr’s line.
With a renewed focus on customers, Allstate realized a key overlooked area of communication was insurance policies themselves. Over years of increased regulation and complex legal language, policies had become overly verbose and downright off-putting. A series of microsites were designed to help customers understand their policy details. Complicated insurance concepts were made easily understandable with simple illustrations accompanied with pop-up explanations — all designed to calm rather than alarm, inform versus overload.
With Carr's Ginger Lemon Cremes being the single sweet offering for the brand, Keebler was determined to increase its product line. Taking cues from its cracker cousin and British heritage, these cookies were rebranded as Carr's International Favourites, creating a more decadent offering, increasingly appealing to the brand's upscale market.
A major brands 200th anniversary, a flagship face-lift, and an expanding brand offering — Jim Beam Brands needed an update to its heritage product packaging, befitting its lineage and celebrating its proud history. A unique label was designed for the celebratory year.
Especially created for the holidays, a handsome gift box celebrated the anniversary of the brand.
An updated and upscaled portfolio served to highlight its key brands
and the executives who helped build the company.
A newsletter was designed to appeal to the craftsmanship-concerned,
small-batch bourbon drinker and further the appeal of its beloved brands.
Equal found great success being an ingredient in processed foods, but what about more direct sales? This series of products was designed to position Equal in the consumer market, offering the product in easy-to-use consumer forms that felt naturally at home.
Gateway isn’t afraid to take bold steps toward their vision of shaping a world in which a cancer diagnosis is no longer feared. We’ve been ardent supporters of their vision and have helped increase their brand awareness through both print and digital media. Whether designing an Annual Report or crafting the latest email blast, we’re consistently inspired by their mission.
Recognizing growing homelessness in Lake County, we put our talent to work helping our local PADS office. Partnering with these dedicated people, we established a new identity so that both clients and donors could more easily recognize the work of the organization. Posters and mailers were then designed to remind potential donors in affluent neighboring North Shore suburbs that just a few miles away, there was a great need to protect those less fortunate. The success of the initial year set a new fundraising goal and standard for future campaigns.